Igniting people’s creativity and creating lasting memories for clients is at the heart of Lori Lum’s business. Lum, a San Diego resident since 1998, owns and operates Spark Photography, which specializes in portraits and events. Lori had already started her business when she and husband Art, a manager at UPS, moved to Carmel
Mountain Ranch in early 2009. They chose CMR because they heard it was a wonderful community with great schools. It seemed like the perfect place to start a family and grow a business.
When the opportunity came for Lum to create images for 92127 and 92131 magazines, she jumped at the chance. “As a result, I get to be more involved in my community as well as the surrounding communities,” says Lum, “and the assignments allow me to meet interesting new people and make connections I never would have made otherwise.” Recently, Lum was especially excited to add her own zip code – 92128 – to the list of magazines that feature her work.
In all her work, Lum takes special care to accentuate each client’s unique style and personality. Lum says, “I believe that everyone should have a photographic legacy that includes both informal and formal images.” She also contends that it is important to trust formal images to a professional – one who cares as much as their client does about the personal story they present to the world. “Taking time to work with your photographer and discuss your goals can work wonders for your ultimate satisfaction with the finished product,” says Lum.
Spark Photography is the exclusive photographer for 92127, 92128, and 92131 Magazines, and is the preferred event photographer for KPBS. Spark also offers photography classes for all ages. Because of her dedication to her profession, Lum is a member of Wedding and Portrait Photographers International (WPPI) and is a board member for the Professional Photographers of San Diego County (PPSDC).
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Full Name: Lori Lum
Family: Married to Art Lum
Professional Background: Spark Photography
Educational Background: BFA with Honors University of Iowa, MFA San Diego State Univiersity
Neighborhood: Carmel Mountain Ranch
For more information, look for Spark Photography’s ad in this issue, find them on Facebook (www.facebook.com/sparkpix), or e-mail Lori (firstname.lastname@example.org).